It was as Chris Lova Lova on 97.5FM in Atlanta that Luda first experienced the feeling of giving back, thanks to an interesting station policy. “We were required to do a certain amount of community service work every week,” he remembers, “I was working at the station and going around to these kids, and keep in mind I was more of a local celebrity just in Atlanta, and just seeing the effect that I had with just that little amount of power…of course, once I gained more power and more popularity as Ludacris, it made me want to do it on an even bigger scale.

To read the article in its entirety, pick up the Summer 2008 issue of Beyond Race Magazine.